Retros vs Reinsurance: The next BIG opportunity for General Agents

the-next-BIG-opportunity-for-General-Agents

Retros vs Reinsurance: The next BIG opportunity for General Agents

Go google “dealership admin fee”. And check out the very first result. Go ahead. We’ll wait for you here.

Welcome back. And now you know that the first hit is from your buddies at TrueCar. And that the article is all about the “audacious/nefarious/gregarious/ludicrous/ridiculous” fees that dealerships are sometimes known to charge their customers. In the article, TrueCar warns the reader against paying “unnecessary” charges such as floor plan fees, vehicle prep fees, and (especially) admin fees.

Here’s the dilemma that auto dealers find themselves in: since some dealerships are infamous for charging BS fees to their customers, all dealers automatically assume that THEY are getting screwed by their own providers’ admin fees in turn. And the irony is, they’re often right, especially when it comes to their reinsured F&I program.

Here are some of these nefarious reinsurance fees that are either unnecessary or bloated beyond belief:

  • Loss adjustment expenses (LAE)
  • Premium tax
  • Ceding fees
  • Capitalization fees
  • State taxes

 

Most dealers have no idea what they’re paying per reinsured contract for any of these additional fees, because they’re often cleverly hidden in piles of agreements.

And this is precisely why the “general” admin fee that dealers are quoted for their reinsurance program is almost never correct: some administrators have the nerve to say their per-contract fee is $60, but once you add up all the secret BS fees, it’s more like $260.

This deception is a key factor as to why more dealers don’t reinsure their F&I products in the first place–because they’re skeptical that the benefits of reinsurance are worth paying through the nose in admin fees. When the administrators try to hide the fees, it only fuels the skepticism.

Prolonged skepticism about reinsurance usually results in one of two outcomes: the dealer will either decide to keep foregoing any participation at all in their own products’ underwriting profits (ouch), or the dealer will decide to go with a retrocession program–also known as a “retro”.

Retros are essentially a compromise between traditional dealer commissions and dealer reinsurance. With a retro, the F&I program administrator or agency is reinsuring the dealers’ products for themselves–and then turning around and paying a part of their proceeds back to the dealer as a taxable commission.

Because a retro is taxed at the dealership’s tax bracket level–and is roughly 50% fewer dollars to start with–it is far less desirable for a dealer principal than partipating fully in reinsurance. Everyone’s situation is different, but a rough guide to the difference in income for dealers is that a retro check represents half of the underwriting profit that could have been generated using reinsurance.

Many dealers don’t realize that reinsurance is happening 100% of the time with their F&I programs, even with the programs that only pay them a dealer commission. What they don’t see is the reinsurance that takes place farther up the food chain: either their agent is reinsuring, or the program administrator is reinsuring, or the claims adjudicator is reinsuring, or the insurance company issuing the clip is reinsuring. But someone, somewhere, is always reinsuring the dealers’ programs. The reason for this is that automotive F&I programs have so much actuarial data available that underwriting profits are a dependable outcome.

So why would a dealer choose a retro program, if it means that they only make HALF of what they could make using reinsurance? Well, if a dealer is a smaller independent store, then the lower sales volume could mean that it’s their only participation option with their specific provider.

A second reason that a dealer is encouraged to “do a retro” is that many F&I program administrators love the profits they make off reinsuring the dealer’s products–which they would lose when dealers reinsure themselves. So, in these instances, the dealer is told things like: “oh, you don’t want to go through the hassle of reinsurance…you definitely should do a retro!” These words should strike fear in any franchise dealer, as well as many independent dealers–because it’s a dead give-away that the F&I provider does NOT have anyone’s interest at heart besides their own.

It’s true that, depending upon the provider, a reinsurance program takes a few more pieces of paperwork than a retro program does, which in turn takes a few more signatures than a traditional commission program. But you have to ask yourself what the return on investment is for that extra hour it takes to set up reinsurance for a dealer, and the answer is invariably a pleasant surprise for those who take the time to find out.

Case in point: a good sized dealer (7 stores) with good sized volume was once a customer of a very large F&I product provider. At the advice of this product provider, only vehicle service contracts (VSC) and theft/etch were available as participatory products, and only through the provider’s retro program. (All other F&I products were traditionally commissioned, again at the provider’s advice: “Mr./Ms. Dealer, those products are just too risky to participate in!” Yeah, right.) For years, this dealer group happily gobbled up the highly-taxed $600,000 retro check that arrived every January. Once everyone realized that this provider was happily reinsuring ALL of this dealer group’s F&I products in the provider’s OWN program–thus denying the dealer principal millions of tax-advantaged dollars annually–then the doors were flung wide for a new agency at a new reinsurance provider.

This is the ripe opportunity for agents, that is truly low-hanging fruit in today’s F&I scene: walking their dealer clients through the process of *really* participating in underwriting profits. For those agents who have little experience with reinsurance, the best bet is to partner with a program provider who believes in reinsurance education. For those agents who have been around a while, it’s important to know just how interested dealers are in reinsurance today—the curiosity has never been stronger.

Taking the time to show your dealer clients how reinsurance of many (or most) of their F&I products could dramatically improve their chance to make a “dent in the universe” will result in a more stable book of business for you—not to mention that it creates loyal customers for life.

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